The League / CARGO
CARGO
Marketplaces & Shopping
Amazon Ads
Google Shopping
Merchant Center
Fights in the one place where the wallet is already open. Feeds, catalogues and buy box: closes what the others warmed up.
HOW CARGO WORKS
1
Catalogue
Week 1 · Catalogue- Catalogue classified by real margin, not by list price
- Brand, competitor and category campaigns separated
- Feed audit: titles, attributes, images, availability
- Buy box review per SKU
2
Structure
Weeks 2–3 · Structure- Target ACoS per margin band, not one for everything
- SKUs that shouldn't receive spend excluded
- Feed restructured so the algorithm sees what matters
3
Profitability
Weeks 4–8 · Profitability- Bids moved toward TACoS, not just ACoS
- Sponsored Brands and Display to defend the listing
- A+ content tests where traffic already exists
4
Watch
Ongoing · Watch- Weekly search term and availability review
- Buy box loss alert with spend cutoff
- Report that separates incremental from cannibalised sales
DELIVERABLES
Month 1
Cannibalisation audit
How much of your brand spend bought sales you already had.
Month 1
Catalogue by margin
Every SKU classified by real profitability, with its own target ACoS.
Month 1
Rebuilt feed
Titles and attributes worked. It's the biggest performance factor in Shopping.
Monthly
Incrementality report
Which sales are new and which would have happened anyway.
THE NUMBERS
ACoS
Per margin band. One number for the whole catalogue means nothing.
TACoS
Ad spend over total sales. It tells you if you're growing or substituting.
BUY BOX
Ownership percentage. Without it, every other metric lies.
MARGIN
Contribution after commission and after ads.
WHAT CARGO DOES NOT DO
Naming this is the difference between a specialist and a generalist with a big invoice.