Click-Advisor / Origin
WHY THIS PRACTICE IS
SMALL ON PURPOSE
Most agency about-pages are written to look bigger than they are. This one is written to explain a deliberate choice.
ONE PERSON IS ACCOUNTABLE. THAT PERSON IS ME.
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JORGE PÉREZ ÁLVAREZ
Founder & operator · Click-Advisor
From 2016 to 2018 I ran marketing for a Mexican internet provider — B2B and B2C lead generation, where a bad month showed up immediately and there was nobody to hand it to. Then 2018 to 2019 as content manager for Selina in Puerto Escondido, one property inside a global chain of more than fifty.
From 2019 I built a content business of my own. The pandemic took that market apart, so I rebuilt around the discipline that still had demand and went full-time into PPC in 2020, and from 2022 inside a specialist SEM agency. That is where I found the pattern this practice is built against: the person who understood the account in the pitch was never the person managing it by month two.
I founded Click-Advisor in 2023. Today it is around twenty active accounts and roughly a hundred thousand dollars a month in managed spend, across the United States, Canada and Mexico, in English and Spanish.
ONE DETAIL THAT IS NOT A COINCIDENCE
I ran marketing for a hotel in Puerto Escondido before I ever ran ads for one. When I audit a hospitality account on that coast, I already know what the occupancy calendar looks like, what shoulder season does to CPCs, and which bookings actually make money. That is the difference between managing a category and knowing it.
Credentials held are shown solid; the two still being pursued are dashed. A badge a prospect cannot verify is worse than no badge at all.
SIX HEROES, AND NONE OF THEM ARE EMPLOYEES
LET'S BE DIRECT, BECAUSE IT'S THE OBVIOUS QUESTION.
Vector, Pulse, Cargo, Prism, Atlas and Nova are not people. They are the six disciplines this practice runs, each with its own method, its own enemy and its own number. Giving them names and faces is how the work stays legible to you: you always know which discipline owns which outcome, and which one is missing.
What you are buying is one operator running a system, with AI doing the volume work that used to require juniors. That is a real advantage in 2026 and it is why the fee structure works. It is not a way of sounding bigger.
When the practice grows, each hero gets a named human with a photo and certifications on their page. Until then, it's me.
FIVE POSITIONS
If you disagree with these, we will disagree about everything downstream. Better to find out now than in month three.
La plataforma no es un testigo neutral
Google Ads y Meta califican su propia tarea, con su propia atribución y su propia definición de conversión. Cada número que reportan sobre sí mismos es una afirmación, no un hecho. Reconciliarlos contra GA4 y contra tus ingresos reales no es paranoia: es el trabajo.
Las métricas blended existen para esconder cosas
Un CPA que mezcla marca con no-marca, o un solo conversion action que junta llamadas con visitas a tienda, no es una simplificación. Es un lugar donde el mal rendimiento duerme tranquilo.
El problema no siempre es la cuenta
Muchas cuentas están bien y lo que está roto es la landing, o que nadie contesta los leads. Un operador que solo sabe mover pujas va a mover pujas de todos modos.
El desperdicio vuelve a crecer
Los términos de búsqueda no son un proyecto, son una patrulla. Por eso la revisión semanal va incluida y nunca se factura aparte: es el trabajo, no un upsell.
Deberías poder despedirme fácil
Mes a mes después de los primeros noventa días. Cada cambio registrado. Tus cuentas a tu nombre. El lock-in es lo que construye quien no puede retener con el trabajo.
NOT EVERY ACCOUNT SHOULD BE HERE
A small practice can only be good at what it takes on. Saying no is how the rest of the work stays good.
Presupuestos bajo el piso
Debajo de cierta inversión mensual, una cuenta gestionada no puede devolver el fee. Ahí te sirve más el arsenal gratis y unas horas de consultoría, y te lo voy a decir.
“Solo haz los anuncios”
Si la landing, la oferta y el seguimiento están fuera de alcance, a la campaña se le pide cargar un peso que no puede.
Quien quiere que la atribución diga lo que le conviene
Si el brief es un número que haga ver bien el trimestre, vamos a estar en desacuerdo todo el tiempo.
Negocios sin nada que medir
Sin tracking, sin CRM y sin ganas de arreglarlo. Eso es un proyecto de cimientos, no de medios.
THE TERMS, IN PLAIN LANGUAGE
START WITH THE FREE AUDIT.
No call required. The forensics report is yours whatever happens next.