The League / ATLAS
ATLAS
Web, CRO & Measurement
Web design
Landing pages
GA4 & GTM
Carries everything. Builds the ground the battle is fought on, and the instruments that prove what actually happened.
HOW ATLAS WORKS
1
Instruments
Week 1 · Instruments- Full measurement audit: GA4, GTM, pixels, events, conversion actions
- The three sources reconciled side by side to quantify the gap
- Core Web Vitals reviewed with field data, not lab data
2
Foundations
Weeks 2–4 · Foundations- Server-side GTM, Meta CAPI and Google enhanced conversions
- Conversion actions consolidated to what actually maps to revenue
- Reconciliation dashboard anyone can audit
3
Conversion
Weeks 4–10 · Conversion- Campaign landing pages rebuilt around a single action
- Real hypothesis tests, not button colour
- Speed work down to LCP under 2 seconds on mobile
4
Verification
Ongoing · Verification- Monthly report with all three sources and the difference explained
- Core Web Vitals watched with alerts on degradation
DELIVERABLES
Month 1
Measurement audit
Where each source lies and by how much.
Month 1
Reconciled dashboard
Google, Meta and GA4 side by side, with the gap visible.
Month 2
Rebuilt landings
Fast, one action, measured end to end.
Monthly
Revenue report
Not clicks. With an explicit measurement window.
THE NUMBERS
CVR
Conversion rate per landing and per source, separated.
LCP
Under 2 seconds on mobile. It also affects your Quality Score.
RECONCILIATION
How close the platforms are to GA4.
REVENUE
The final number. Everything else is diagnosis.
WHAT ATLAS DOES NOT DO
Naming this is the difference between a specialist and a generalist with a big invoice.