The League / PRISM
PRISM
Organic & Content
SEO
Content
Creative production
Takes one idea and splits it into a hundred pieces. Builds the traffic you own, not the traffic you rent, and feeds the paid channels along the way.
HOW PRISM WORKS
1
Territory
Weeks 1–2 · Territory- Keyword research by intent, separating informational from transactional
- Technical audit: indexing, speed, structure, structured data
- Gap analysis against the competitors who actually rank
2
Foundations
Weeks 3–6 · Foundations- Content architecture: which pages exist, which are missing, how they link
- Existing pages optimised before writing anything new
- First anchor pieces on commercial-intent terms
3
Factory
Ongoing · Factory- Monthly anchor pieces, cut down into shorts, carousels and emails
- Creative production for the paid channels
- Refreshing pieces that start to slip
4
Authority
Ongoing · Authority- Links earned by content worth linking to, not bought
- Original data published: what only you can say
DELIVERABLES
Month 1
Territory map
Which terms you can win, which you can't, and in what order.
Month 1
Technical audit
Everything blocking indexing or ranking, prioritised by impact.
Monthly
Anchor pieces
Long-form content on commercial-intent terms.
Monthly
Creative batch
The variants that feed the paid channels.
THE NUMBERS
ORGANIC TRAFFIC
Non-paid sessions. The asset that accumulates.
RANKINGS
On commercial terms, not on vanity volume.
PAID/ORGANIC MIX
The ratio you want to move. It's the independence metric.
PIECES/MONTH
Production volume. No cadence, no result.
WHAT PRISM DOES NOT DO
Naming this is the difference between a specialist and a generalist with a big invoice.