The League / VECTOR

VECTOR

Search & Intent

Google Search Performance Max Microsoft Ads

Intercepts intent the millisecond it appears. Doesn't create demand: it hunts it where it already exists, and makes sure you're not paying for the demand that was never yours.

Recruit Vector Meet the enemy
The operation

HOW VECTOR WORKS

1

Forensics

Week 1 · Forensics
  • Full search terms export, 12 months back, classified by intent
  • Conversion action audit: what actually counts and what's double-counted
  • Tracking verification: GA4, GTM, enhanced conversions
  • Brand vs. non-brand split, because blended CPA hides everything
2

Rebuild

Weeks 2–3 · Rebuild
  • Campaign architecture rebuilt around intent, not around what the account inherited
  • Negative keyword library installed at account and campaign level
  • PMax brand exclusions and search themes set deliberately
  • Budget reallocated off the losers before a single new dollar goes in
3

Pressure

Weeks 4–8 · Pressure
  • Bid strategy moved to target CPA or ROAS on clean data
  • Ad copy tested against converting queries, not against opinion
  • Geo, device and schedule adjustments based on measured performance
4

Patrol

Ongoing · Patrol
  • Weekly search term mining: waste grows back if nobody looks
  • Budget pacing checked against the month, not against yesterday
  • Monthly report reconciled against GA4
What you get

DELIVERABLES

Month 1

The forensics report

Where the money went, in plain language, with waste quantified query by query. Yours whatever happens next.

Month 1

Negative keyword library

Built for your vertical and your account, installed and versioned.

Weekly

Search term review

New queries classified, negatives added, findings logged.

Monthly

Reconciled report

Google Ads next to GA4, with the difference explained.

Accountable for

THE NUMBERS

CPA Split brand vs. non-brand. The blended number is not allowed in reports.
WASTED SPEND Share of spend on unqualified queries. Weekly, trending to zero.
IMPR. SHARE On the terms that convert, not on everything.
RECONCILED How closely platform conversions match GA4.
Boundaries

WHAT VECTOR DOES NOT DO

Naming this is the difference between a specialist and a generalist with a big invoice.

ATLAS

No arregla tu landing page. Si el tráfico está calificado y aun así no convierte, el problema está río abajo.

NOVA

No contesta tus leads. Campañas perfectas alimentando un formulario que nadie responde es una forma cara de perder.

PRISM

No escribe tu contenido. Vector compra demanda que ya existe; crearla es otra disciplina.

CARGO

No toca Amazon ni feeds de Shopping. Otra subasta, otra disciplina.

PUT VECTOR TO WORK.

Book the audit