Click-Advisor / Missions
Every mission follows the same file: the villain fought, the squad deployed, the state before, and the operation.
Fought EL ESPEJISMO
Qualified patient demand arriving on a page that could not carry it, with no reliable measurement to prove where enquiries came from.
Rebuilt the landing page around a single procedure and a single action. Installed proper conversion tracking before touching spend.
Fought EL ESPEJISMO
Google and Meta each reported revenue the other could not confirm, and neither reconciled against GA4. Budget decisions were being made on three numbers that disagreed.
Rebuilt the conversion action mapping so a booking meant a booking. Separated brand from non-brand. Stood up a reconciliation dashboard pulling Google Ads, Meta and GA4 side by side.
Fought EL DESPERDICIO
Five clinics inside one metro, each running its own campaigns, bidding against each other in the same auction. Cost per lead rising with no change in demand.
Consolidated the geo architecture so locations stopped inflating each other's CPCs. Shared negative library. Leads routed to the nearest clinic and an AI agent to cut first-response time.
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