Villain fought: EL ESPEJISMO
Before
Google and Meta each reported revenue the other could not confirm, and neither reconciled against GA4. Budget decisions were being made on three numbers that disagreed.
The operation
Rebuilt the conversion action mapping so a booking meant a booking. Separated brand from non-brand. Stood up a reconciliation dashboard pulling Google Ads, Meta and GA4 side by side.
Result
AWAITING CLEARANCEReconciled ROAS