Villain fought: EL DESPERDICIO
Before
Five clinics inside one metro, each running its own campaigns, bidding against each other in the same auction. Cost per lead rising with no change in demand.
The operation
Consolidated the geo architecture so locations stopped inflating each other's CPCs. Shared negative library. Leads routed to the nearest clinic and an AI agent to cut first-response time.
Result
AWAITING CLEARANCECost per lead